As we see the impact of more and more weather events, you might be thinking about your influence on the environment and how our choices affect it. When promoting your brand, we are always wary of ending up as part of the "brand fill," but there are ways to avoid this and make sure your branding is presented in an environmentally friendly manner. 

Choose materials that are recycled or eco-conscious.

As materials improve, this becomes easier to do. Alternatives are becoming more prevalent, from wheat fiber plastics to vegan leathers made of cactus or pineapple skins. Materials like bamboo and cork are used in so many more products now, and wood grains are very on-trend. So, it's a double win!

Research the manufacturer and find out what their carbon footprint is.

Companies are taking sustainability very seriously because they know their customers are paying attention, and they know it's the right thing to do. Many fashion brands are focusing on creating sustainable fashions that decrease their impact through materials and processes. Our partners, such as Allmade, can provide documentation that their manufacturing process to produce t-shirts uses less water and reduces the amount of plastics that end up in the ocean. It helps that they are super soft!

Make sure what you are giving has a purpose.

Thinking through your choice of promotional branding can help make a positive impact. Make sure you choose a product that people will keep and use. Sometimes that might mean not giving a physical product or giving out fewer that are of a higher quality. 

Partner with Certified B Corporations or other organizations that focus on the environment.

Working with Certified B Corporations is a great way to ensure our impact throughout the supply chain. We partner with several B corporations that influence the system every step of the way while also creating great products that your customers will covet.